Compliance challenges within the European Union (EU) are likely to hinder the growth of the beauty care industry in Europe. The industry's expansion may also be constrained by the emergence of advanced beautification methods and increasing public awareness of cosmetic-related risks. Counterfeit cosmetics, produced without proper facilities and staff, pose significant health risks, leading to allergies and irritations for unsuspecting consumers. Moreover, the proliferation of fake products confuses buyers, diluting the market presence of authentic brands and impacting sales.