The addition of AI is such a boost for CRM says a Salesforce Consultant. Artificial Intelligence refers to the concept that machines “think like human beings”. Machines are able to perform tasks like reasoning, planning, learning, and understanding language. It works on a technology known as “machine learning” states a Salesforce Consultant. Machine learning is the concept of having computers learn from data with minimal programming. This is not to say that AI is going to replace humans and their brains anytime soon. It just makes our jobs easier and more productive confirms a Salesforce Consultant.