Any Non Governmental Organisation (or NGO as they are known in India) that open shop has to work hard to build up their brand. This is because there are already so many players in each domain, big names, or famous names as well. Marketing themselves is the only way to reach out to people to create awareness of their existence, work, and need for support. The Nonprofit Cloud, native to the numero Uno Client Relationship Management tool and deployed by a Salesforce Consultant, uses Salesforce for Marketing to aid NGOs to enhance awareness, finding supporters, and creating long-term relationships.